Marketing/Promotion Internship

Internship: Marketing Publications

Type: Part-time, 20 hours per week

Duration: At least 3 months - up to 6 months

Stipend: $1500/month

Start Date: May 12, 2008

Position Summary: The Marketing intern will support Worldwatch marketing efforts including publication promotions, direct mail and e-campaigns, web page copy, Google Adwords, the Worldwatch e-newsletter, and business development strategy.

Responsibilities:

• Develop and execute publication promos using DM, E-mail, and Web 2.0 functionalities
• Analyze current promotion efforts and offer strategic alternatives to maximize promo budget
• Identify third party websites and e-newsletters for placement of web ads to drive traffic and pub sales
• Manage Google keyword program to increase sales of WW pubs
• Work closely with web staff on SEO, weekly e-newsletter, and promotion offers
• Monitor web pages to ensure strong benefit copy on landing pages

The ideal candidate will have:

• Experience developing and executing web and DM promotions
• Familiarity with Web 2.0 functionalities
• Strong research, analysis, writing, and communication skills
• Ability to work well individually and with a team
• Experience in product development either on the job or in class assignments
• Excellent interpersonal skills
• Masters candidates preferred

Organization:

The Worldwatch Institute is an independent research organization located in Washington, D.C. Worldwatch research is known for its intellectual depth and currency, and has become a trusted source of data and ideas to government leaders, corporate executives, university professors, environmental activists, journalists, and concerned citizens. Worldwatch delivers the insights and ideas that empower decision makers to make the changes that will create an environmentally sustainable society, with a particular focus on climate change, agriculture, and the global economy. The Institute's State of the World report is published annually in more than 20 languages.

To apply, please send a resume and cover letter to: jobs@worldwatch.org with "Marketing Intern" in the subject line or mail to:

Marketing Intern Search

Worldwatch Institute

1776 Massachusetts Avenue, NW, #800

Washington, D.C. 20036

No telephone calls, please. Due to the volume of applications we receive, Institute staff will contact only those persons selected for an interview.