Worldwatch Institute Chosen for Stonyfield Farm's "Bid with Your Lid" Program
Under the program, the New-Hampshire-based organic yogurt maker will give a minimum $20,000 donation to the three participating organizations, with an additional $40,000 to be allocated among the three groups based on consumer voting. At least 20 million yogurt lids will advertise the program and provide instructions on how customers can vote for their favorite organization. This year's beneficiaries also include Physicians for Social Responsibility and the Ocean Conservancy.Consumers have two ways to cast their votes. They can log onto www.stonyfield.com and enter one vote, or they can collect the limited edition lids and cast multiple votes by mailing 10, 20, or 30 lids to Stonyfield Farm, P.O. Box 4840, Manchester, NH 03108-4840. Voting ends on August 31, 2008.