Matters of Scale - Advertising War for a War President
U.S. presidential campaign ad spending in major TV markets in 2000 | $200 million |
U.S. presidential campaign ad spending in major TV markets in 2004 | over $600 million |
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Number of times a presidential campaign ad appeared on TV in Toledo, Ohio between March and September, 2004 before the real blitz began | 14,273 |
Number of times a presidential campaign ad appeared on TV in New York City during the same period | 0 |
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Total number of times a presidential campaign ad appeared on TV in Florida during the week of October 7-13, 2004 | 12,802 |
Total number of times a presidential campaign ad appeared in California during the same week | 0 |
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Number of occurrences found by Google for the search words Bush ad lies on October 19, 2004 | 377,000 |
Number of occurrences found by Google for the search words Kerry ad lies on the same day | 195,000 |
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Amount by which two federally mandated Ohio education programs* were underfunded in 2004 | $40 million |
Estimated presidential ad spending in Ohio in 2004 | over $75 million |
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Sources: Presidential campaign ad spending and TV appearances: TNS Media Intelligence/CMR; Ads that "lie": Google search engine; Underfunding of federally mandated education in Ohio (under the No Child Left Behind Act): National Priorities Project, Northampton, MA., June 2004. Illustration by a student at the School of the Museum of Fine Arts, Boston.
* To create learning centers for disadvantaged students and their families, and to recruit and retain highly qualified teachers.
* To create learning centers for disadvantaged students and their families, and to recruit and retain highly qualified teachers.