Matters of Scale - Advertising War for a War President

Matters of Scale Image

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U.S. presidential campaign ad spending in major TV markets in 2000
$200 million
U.S. presidential campaign ad spending in major TV markets in 2004
over $600 million
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Number of times a presidential campaign ad appeared on TV in Toledo, Ohio between March and September, 2004 before the real blitz began
14,273
Number of times a presidential campaign ad appeared on TV in New York City during the same period
0
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Total number of times a presidential campaign ad appeared on TV in Florida during the week of October 7-13, 2004
12,802
Total number of times a presidential campaign ad appeared in California during the same week
0
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Number of occurrences found by Google for the search words Bush ad lies on October 19, 2004
377,000
Number of occurrences found by Google for the search words Kerry ad lies on the same day
195,000
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Amount by which two federally mandated Ohio education programs* were underfunded in 2004
$40 million
Estimated presidential ad spending in Ohio in 2004
over $75 million
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Sources: Presidential campaign ad spending and TV appearances: TNS Media Intelligence/CMR; Ads that "lie": Google search engine; Underfunding of federally mandated education in Ohio (under the No Child Left Behind Act): National Priorities Project, Northampton, MA., June 2004. Illustration by a student at the School of the Museum of Fine Arts, Boston.

* To create learning centers for disadvantaged students and their families, and to recruit and retain highly qualified teachers.