Advertising Targets Youngest Consumers

advertising expenditures per person Global advertising expenditures hit $444 billion in 2002. The United States accounted for more than half of the total advertising market, or $235 billion.

Increasingly, advertisers are marketing to children—both to influence consumption preferences early and to take advantage of the growing amounts of money people are spending on children ($405 billion in 2000). According to one estimate, American children are bombarded with 40,000 television ads per year, up from 20,000 in 1970. Half of these ads encourage children to requestunhealthy food and drinks.


Advertising Spending Stays Nearly Flat, Vital Signs 2003, pp. 48-49.

Worldwatch Links:

Vital Signs Fact of the Week Archive
Vital Signs 2003 press release
Take action: Vital Signs 2003, What You Can Do
More research from Worldwatch

Additional Resources:

Commercial Alert:

Center for a New American Dream: What Kids What Kids Really Want That Money Can''t Buy: