Worldwatch Institute and Blue Moon Fund Launch "Eye On Earth"

Washington, D.C.—Today, the Worldwatch Institute launched “Eye on Earth” in partnership with the blue moon fund, a Charlottesville, Virginia-based foundation focused on elevating the human condition in the web of life. Eye on Earth, which will be closely linked to the Institute's award-winning World Watch Magazine, is a news update service offering broader context to critical world events. It aims to highlight the connections between human activities and the natural world, while telling the stories of individuals and organizations that are supporting new approaches to resource use, energy use, and urban development.

The new project will feature contributions from Worldwatch editorial staff and the Institute's acclaimed researchers on the news of the day, providing a unique perspective on current events, newly released studies, and important global trends. The content of Eye on Earth will be available through the print and online versions of World Watch Magazine and on the Worldwatch Institute Web site, and will be available for syndication to partner Web sites, including that of the blue moon fund (www.bluemoonfund.org).

“Eye on Earth is an effort to integrate Worldwatch Institute's award-winning research into web-friendly and timely news updates for our audience of journalists, policy makers, business leaders, students and professors, and interested citizens,” says Worldwatch President Christopher Flavin. “We hope it will provide our community with an ongoing perspective on the news of the day with the Institute's unique multidisciplinary lens, and we are pleased to work with the blue moon fund towards that end.”

“The blue moon fund is excited about this new partnership,” says Kristen Suokko, Strategic Program Advisor for the fund. “The Worldwatch Institute is an organization that shares our perspective on the complex relationships of today's world, and we look forward to sharing the Eye on Earth stories with visitors to our Web site.”

Visit Eye on Earth for more information. To receive Eye on Earth updates, join the Worldwatch Institute listserv.